I attended a PGA of America webinar on “making money from online coaching” last week. Liam Mucklow, a PGA Professional and member of the PGA of Canada  made a very interesting comment: “If there’s anything we’ve learned, it’s that we have to become self-sufficient, because maybe our golf course won’t be there”.   We’ve been thinking self-sufficiency by trying to focus your thoughts on the total value of a golfer, or golfers you “manage” over their lifetime. We had asked you to value 50 golfers in your country. In the US, we can estimate that 50 golfers are worth $ 50 million to the industry. Some of that is coaching. Some is retail. Then there are round fees and  golf spend. Food and beverage. And of course dues or membership fees. How much influence do you have over these categories with a golfer?     If you have any ideas, they will be gladly received and shared.     We have collected ideas from all around the world on how to navigate this challenging time. You can find them at www.retailtribe.com/pages/beacon-of-hope# . Almost all come from PGA Professionals. Right on that page is the reason the best person to manage $ 5 million of customer asset is a PGA Professional.     Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.