Many of you will have already observed how Kyle Morris or John Perna use the online space, or Chris Ryan or Rick Shiels exploit YouTube. They are all great role models. Less visible when viewing their online content, might be another factor in their success
 
 
If you’re a coach and you were going to be the expert guide to 50 golfers, then how many could you get into a subscription model? A subscription model that included all of: one-on-one, group learning, supervised and un-supervised practice, accompanied play, and ONLINE sharing of videos and ONLINE lessons.

Please don’t see this crisis as a one off. It may well come around again. Having a  subscription model offers some protection when golfers can’t get to your facility. It also increases the secure income you can generally count on. And integrating online engagement into that coaching every month allows you to continue to deliver value when golfers can’t physically get to you.

Could you do more subscription-based coaching?
 
 
We have collected ideas from all around the world on how to navigate this challenging time. You can find them at www.retailtribe.com/pages/beacon-of-hope#
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Almost all come from PGA Professionals. Right on that page is the reason the best person to manage $ 5 million of customer asset is a PGA Professional.
 
 
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