As a collective group you have to be seriously impressed with the innovation shown by many PGA Professionals in this challenging time. Pause and wonder how could we carry that innovation forward when
this challenge is all over.
 
 
When I look at all of the games and challenges I’m seeing PGA Professionals post on social media, in videos, in their emails, on their websites, I start to wonder.

When I look at the success of some of the events in our ‘playbook library’ that are not 18 holes of stroke play, match play, stableford or any other traditional format, I start to wonder.   

When I listen to professionals talk about the success of their PGA Jr. League, or Chip and Sip, or 4x4x4 or Par 18, I start to wonder. 
 
I wonder what could golf club event programming really look like when this is over?

I wonder why I would go to gym any day before or after work, when I could get 45 minutes in, hitting golf shots and having some fun with a few friends while I exercise?

I wonder why I would sit on my couch and watch TV when I could take 2 clubs and have some fun with my Pro for 45 minutes?

I wonder why on Thursday evening, I would go to a neighbourhood bar for a social experience, drink, and meal, when I could get down to the club, have 60 minutes of fun outside and then enjoy my friends and a social experience at the club? 

I wonder what golf could really look like.
 
 
#beaconofhope ideas

For other engagement ideas, go to the Beacon of Hope page where
we collect examples of what other Professionals are doing.

www.retailtribe.com/pages/beacon-of-hope#.
 
 

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