The restrictions on golf will be lifted, and we will move forward again. Be careful if you want to “go back”. We never go back. We always go forward. You need to think about how you can make the future better than the past. Having more influence over more customers is an objective you should embrace.     This is Ollie. He’s never been to you, or as far as you know to anyone, for a lesson or any form of coaching. He struggles around with his friends, happy if he shoots in the mid-nineties, and seems to be satisfied with that.   Which of the following is more likely to get him to contact you to engage in some improvement? a) I’m a PGA coach with 5 years of teaching experience. b) I’m a PGA Coach, and I’m obsessed with the golf swing. c) Pay for two lessons and get the third one for free. d) Why not have a free swing assessment? e) How much better would your golf experience be, if you could break 90? f) What would you most like to improve in your golf game? Two of these are about “you”; two are about the “price” for a service; and two are about the customer. This might seem obvious but here’s a challenge for you. A video challenge Using your phone, record a video that’s you introducing yourself to your members/golfers in less than 45 seconds. Play it back and pretend to be a golfer who’s never met you. How would you respond to it?     #beaconofhope ideas For other engagement ideas, go to the Beacon of Hope page where we collect examples of what other Professionals are doing. www.retailtribe.com/pages/beacon-of-hope#.   Subscribe   Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.