We are at a moment where the world is going to change forever. Our customers will change. Their challenges, opportunities, priorities, and outlook will change. The factors in what is most important to them will change. This is now your time. It is your opportunity.           The video script below has a structure that almost every Professional, who takes on this challenge, struggles to replicate. They are so much more inclined to start with the what, possibly mention the how, and then leave out the why. Wrong-way around and the most important part left out.  Being able to structure communication that starts with the ‘Why’ is a skill you should invest in developing. Just like we (the golfer) must invest in learning how to hit a solid mid-iron, and then practice and refine the skill, so you should find ways to develop and practice your human skills.      When we re-open, I’m going to help more of you than ever experience the joy of human connections at our golf club.     By learning more about each of you, I can introduce you to people who will make your golf and club experience even better.     I’m going to reach out to all of you over the next months to play an accompanied 9-holes of golf with me.     #beaconofhope ideas For other engagement ideas, go to the Beacon of Hope page where we collect examples of what other Professionals are doing. www.retailtribe.com/pages/beacon-of-hope#.   Subscribe   Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.