PGA Professionals are the potential ‘leaders of our industry’. That offers them so much potential, but they need to embrace a role with responsibility, and the development of a skill set that promises greatness.       Last week I talked about how you should use communication to establish yourself as an ‘expert guide’ a ‘servant leader’ to the golfer.  Those two terms are not interchangeable. To be an expert-guide to a golfer is a role. One that promises the coach golfers who will be more committed to long-term coaching programs, and for the retailer, there are more loyal relationships with increased retail revenues per customer. Golf Directors will see more rounds, more golf spend, more time, and money spent at the club while General Managers gain more golfers, happier golfers, more vibrant communities, and greater revenues.  We see it as an expert-guide leads golfers on journeys. The expert-guide has the technical competence and a map. Servant leadership is an approach to how to lead the golfer. It’s a style of leadership that requires the development of some very human skills. A skilled servant leader will inspire great things amongst many golfers, and keep them positively committed to their journey.     A better future can be created So many of the ideas that have appeared in the #beaconofhope pages are about humanity and doing a better job of engaging golfers. Why must we try and go BACK? You’ve already proved that you can do great things.   Subscribe   Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.