PGA Professionals are the potential ‘leaders of our industry’. That offers them so much potential, but they need to embrace a role with responsibility, and the development of a skill set that promises greatness.     Yesterday I asked whether the golfer coming into the shop to buy a set of Callaway MAVRIK Irons was “offering you the chance to manage a journey?”     We  all know, it’s a tremendous opportunity for the expert-guide to create another relationship with a golfer ready to dream a great dream. Right at that moment, you have the chance to ask the golfer, “why are you buying new irons?” Effectively that is, “where do you want to go?” At a minimum, you now have the opportunity to use your expertise and help the golfer better understand what is required to get them to the destination. And the beauty of that is, the purchase has moved from being a transaction with a price, to a journey with so much opportunity for both you and the golfer.     A better future can be created I have run a large number of workshops with General Managers, Directors of Golf, and Directors of Instruction (or equivalents) over the last months. One of the questions was, “what are the skills required to be a good golf coach?” I thought I'd go back through the list of all the answers and compile the skills they thought were required. But why don’t you start by making your list? Take just 120 seconds and go….   Subscribe   Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.