PGA Professionals are the potential ‘leaders of our industry’. That offers them so much potential, but they need to embrace a role with responsibility, and the development of a skill set that promises greatness.     We closed last week with a view of a simple “journey”, which an expert-guide manages when a customer wants to buy a set of irons.   What makes this a “journey” that was especially important to the golfer was the establishment of where the golfer was trying to go at the start. What were they looking to improve in their golf game? It just takes a “salesperson” to sell a set of irons. Much more than a salesperson, it requires an “expert” to guide a golfer to improvement using a new set of irons. If you’re a PGA Professional, then you should be the “expert-guide”.     Creating your better future   To manage golfers on journeys requires expertise (swing, coaching, ball flight, fitting) and some maps (programs, processes). Each golfer you can get onto, and then manage on a journey, is a golfer going to a better place for themselves, and probably more revenue for you and/or your business. You move from transactional relationships to lifetime relationships that offer you far more financial upside and security. To manage relationships this way, you need to think about some very human skills you need to invest in developing: · Awareness · Empathy · Listening · Conceptualization · Persuasion / Inspiration · Foresight · Stewardship · Connecting and Community There are also human characteristics you need to embrace. These include a servant’s heart and a commitment to the growth of others.   Subscribe   Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.