PGA Professionals are the potential ‘leaders of our industry’. That offers them so much potential, but they need to embrace a role with responsibility, and the development of a skill set that promises greatness.

Over to you to describe a journey

You have a golfer in front of you, or on the phone, or next to you on the tee, and they ask: “I have two children; six and eight; are they too young to get into golf?”

You could simply say, “no, they’re never too young for golf”. But this is your opportunity to present yourself as the EXPERT-GUIDE. Your answer reveals: whether you have the expertise to develop children; whether you have a “map” for their development; and whether you have an awareness of what is important to parents.

So your question at coffee today is:
Can you write down a 45-second answer that is likely to see the parent both educated about the journey and why that’s important; and inspired to hand over their children along with a hefty subscription fee?

If you have your ADM certification, then you should have a good idea of how to answer this.

Creating your better future

If you’re interested in improving your listening skills, after reading the HBR article and listening to the podcast yesterday, then know that you can find online articles that target coaches specifically.

This book is written in a very conversational style. The style, which might annoy the more academic, makes it easy to read in the evenings. It made me realize how much I had to get better at listening.

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