PGA Professionals are the potential leaders of our industry. That offers them so much potential, but they need to embrace a role with responsibility and develop a skill set that promises greatness.     It’s about a TRUSTING RELATIONSHIP   If you want to grow the number of golfers investing in improvement with you, then build trusting relationships with more golfers. We can prove, by measuring the ROI, that you are 100x more effective if you reach out and contact a golfer in person or by phone and INVITE them to spend some time with you.  That time might be 2 hours over 9-holes with 2 other golfers making up a social 4ball. If you can do that once a week with 3 new golfers each week, that’s about 150 prospects in the year. Will Robins has built a business guaranteeing golf coaches that he can add significant money to their coaching business by mentoring them through a process. If you’ve sat in on his sessions, he doesn’t teach coaches how to sell (or even coach). He mentors them on how to use their human skills to conceptualize a vision, or opportunity, or potential future experience, that is very relevant to the consumer (golfer). That’s another human skill.     Subscribe   Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.