PGA Professionals are the potential leaders of our industry. That offers them so much potential, but they need to embrace a role with responsibility and develop a skill set that promises greatness.     Take it back NOW   Over the next 4-12 weeks, you have the chance to change the golf equipment market landscape fundamentally.  As we come out of “lockdown”, in most markets, you see a substantial percentage of the population in a very cautious mindset. Going back to malls, busy shopping areas, large superstores, does not sit comfortably with them. Instead, more than ever, they want the personal connections we’ve been talking about. “Mass-market” is, for now at least, a dangerous phrase, if not a dirty one.  The “post-captive” consumer wants one-on-one. They want “safe” personalization. They want better experiences. They want to play golf. The proof is in the rounds being played.     This is your chance to market metalwoods, irons, wedges, and putters. We’ll be giving our customers a list of suggestions on how to engage with consumers around “equipment” over the next days. Don’t “hope” for the consumer to come to you. Design and plan the circumstances that will bring together the consumer, your expertise and care, and new equipment to show that consumer just how much better their golf experience could be. Grab the opportunity in front of you. Exercise your “human skills”. Break equipment sales records in June.      Subscribe   Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.