Everything has fallen into place for the on-course PGA Professional to “own” the retail equipment market. They now have the most important competitive advantage.
 
 
The struggle for competitive advantage
 
The last 25 – 35 years have seen a struggle between on-course retail, which looked to be in a difficult position 10-15 years ago, and the large, off-course superstores (or mass-merchants) leveraging size to create a more extensive selection and better deal for the golfer.

Aspects of the product – the fitting options and technology – have made it much easier for the on-course PGA Professional to compete effectively with the off-course retailer over the last 5 – 10 years especially.
   
 
 
But Post-COVID something has changed
 
While we often look at improvement in our own business operation and expertise for competitive advantage, the experiences of COVID have changed the consumer.

More than ever, the consumer wants a PERSONAL and EMOTIONAL CONNECTION from a TRUSTED SOURCE, which is dedicated to IMPROVING THEIR EXPERIENCES.


That ought to place every PGA Professional at a golf club in the leading position. What are you doing over the next 8 weeks to change the game?
 
 

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