Golf is in the sweetest of sweet spots. It is potentially the future for everyone. The challenge and opportunity is ours.     One of the experiences I have witnessed through-out this COVID and lockdown crisis has been the vulnerability of our industry, especially PGA Professionals, and even more so the independent golf coaches.  It goes without saying that when the “customer” disappears our world stops. For many PGA Professionals that meant being let go or furloughed. Many that I spoke to didn’t have: a) An online / digital relationship with enough golfers b) A database of golfers who they could now reach out to by phone or email c)Well-worn distribution channels to have online conversations. To every PGA Professional I would suggest that one of the things we have learned from the last 12 weeks is that your well-being depends on the number of “phygital” relationships that you have, and the depth of those relationships. What are you doing now to strengthen your “phygital” world?     Subscribe   Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.