Golf is in the sweetest of sweet spots. It is potentially the future for everyone. The challenge and opportunity is ours.     If 10,000 PGA Professionals each took 4 hours in the same week to run a 40-yard pitch shot challenge with golfers, then based on the statistics we have from that event in 2019, they’d sell between 50 and 100,000 wedges. How much would that be worth to Vokey or Cleveland?  And if next week, those same Professionals ran a “10-foot” challenge on the Putting Green, how many new Putters could they sell? I don’t care what revenue we’re trying to create: dues (membership), rounds, equipment retail, coaching; there is nothing more powerful than a PGA Professional creating engagement with golfers to drive those numbers. In fact, if 10,000 PGA Professionals ran a 9-hole, Par 3 early evening event next April, then our data from 2019, indicates that there would be at least $ 90 million of extra a la carte (or food & beverage) sold on the night.     Subscribe   Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.