Golf is in the sweetest of sweet spots. It is potentially the future for everyone. The challenge and opportunity is ours.     This week, I’ve tried to show how PGA Professionals working together could create sports most powerful and influential PHYGITAL model. More effective than any social network that exists. I believe in this because: a) The 21st century business model is based on “consumer connection”. b) The impact you make as a group for the industry can be massive. You are the engine of growth and the data we have proves that. c) No-one values you enough – you don’t even value yourselves enough.  But this journey of change starts with you. You need to make the personal commitment to create a PHYGITAL network of your own. A database of golfers who you inspire, encourage, nurture, and see you as their ‘expert-guide’ and ‘servant-leader’. Make the rest of 2020 about growing that network. Set yourself a modest target. Now get going.     Subscribe   Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.