If you’re a coach and you want more students, then start by inspiring more golfers to want to improve. 
 
 
I think we’d agree that the golf industry does far too little to change this sales funnel. There are some, obviously, NOT golf coaches, who don’t seem to think this funnel is a problem. But it is for everyone. 
 
 
So, it's disappointing to trawl social media for a couple of months and see so few posts that are INSPIRING golfers to want to improve. There are exceptions. If I could give a shout out to one of those: Steve Cottingham (another post today inspiring people to take up the game).

It looks very much like most coaches see the universe (the funnel above) as starting at the point at which the golfer decides they want to enquire about coaching. Their marketing content appears to be very informative if someone is looking for lessons, but not likely to inspire somebody to want to improve.

Surely you would change your business if you could INSPIRE more golfers in your community to want to improve? Do that, and the funnel looks like this. 
    
 
 
 

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