If you’re a coach and you want more students, then start by inspiring more golfers to want to improve.      The vast majority of content posted by Professionals on social media (excluding promotion of a program or lesson) comes from two categories: Category one Hero and tour news: a) A post showing Ben Hogan’s iconic swing. b) A post showing the winning player from this week’s tour event. I have seen no proof that these have any real impact on the number of golfers planning to invest in improvement. If they did, it would have happened already. Category two Talking about the golfer: c) An email explaining how much better the experience is with an improved swing. d) A benchmarking test where golfers test a skill with you. e) A survey asking golfers which skill, if improved, would help them enjoy their game more. f) An email explaining how a golfer can benchmark a skill themselves. g) An email & social story of a local golfer who’s improved (with your help). h) A story describing an improvement journey. i) Your explanation of how good it feels to shoot in the 70s or the 80s.  j) A video showing a before and after of one of your student’s swings. We can prove content and posts like these create contact and engagement between golfers and PGA Professionals. This is the marketing content that you need to be publishing.     I suspect that you all agree. The question is: why do we see so little of the category two content? Some Professionals confess to not having the confidence or inclination to create marketing materials. Some justifiably highlight how many hours they already work. Some transparently state its not their area of competence.         Subscribe   Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.