PGA Professionals are the most undervalued resource in the golf industry.     Yesterday I asked: how would you add substantial new golfers to the game; how would you add 50 new members to your club, and how would you increase equipment sales by at least 25%? We know how a PGA Professional, especially a golf coach, can deliver those results. We want to tell owners, committees, and managers that you can deliver those results. But at least two very senior education leaders in our industry have worried about promoting your skills in business development to owners and managers because they fear that you will be asked a question you can’t answer.  That leads me to three questions for you: Do you feel adequately educated on how to reduce attrition (losses of golfers and members), increase activation (more rounds and more spend from individual golfers), and accelerate acquisition (new golfers and new members)? Do you feel it’s important to have that knowledge, and would you welcome owners and managers asking for your help? If you feel that there’s more to learn, what are you doing about that?     Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.