I find that the best ideas have already been invented by a PGA Professional somewhere.     Just when you think you’ve understood something, if you’re lucky, someone shows you another layer of understanding. After going through data from 8 clubs several years ago, I thought I’d had a eureka moment. Golfers being coached increased the amount of golf they play, the amount they spend, and statistically, if they were a member, they renewed their membership. Thrilled and enthusiastic, I presented my findings to anyone who’d listen. Then I ran into Mike O’Donnell, a new executive at the PGA of America: “Coaching is NOT Player Development”, he stated. I was outraged. Fortunately, though, I kept all my negative thoughts about his obsession with ice hockey to myself and tried to understand what he was saying. It made no sense with the evidence I had at hand. We are where we are in our thinking today because of Mike's thought. For me, it opened the door to understanding how unaligned our industry is.     What we’ve done at 13 clubs (and are now doing at another 25 clubs around the world), HAS ONLY STARTED to align the golfer, the golf clubs, and the PGA coaches. Just by starting that process, the results have been spectacular. If you haven’t read our summary of the results, then       Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.