Our game appears to be based on a status pyramid that we maybe ought to rethink.
 
 
If you want to exploit the opportunity that golf has right now in the world; if you want to grow this industry, not in the small steps of new young ‘Elite Erics or Elizabeths’, but in bigger, transformative leaps, then turn that pyramid on its head. 
 
 
Celebrate how many golfers are in learner programs.

Celebrate the coaches who build out programs that add hundreds of golfers each year.

Make heroes of the Professionals who create engaging formats for the less skilled and inexperienced, so that they can gain value from their playing experience, coming back every Thursday evening.

Raise high those leaders who can make their golf club the center of a family’s end-of-week Friday evening social activity with friends.

If we can think like this, then everyone wins in our industry.
 
 

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