The pyramid restricts our retail and coaching businesses too.     In retail (products or coaching), personalization does NOT start with segmentation of a database or even an email that starts “Dear Bill” or “Dear Jane”. It starts with thinking about different customers and what is important to each of them.     If you have a 'Pro Shop” or if you’re a coach, stop and think for a moment. How many of these characters are there in your membership? What’s your proposition to them? Do they think that they are relevant to you? Think about that last question. Because if they don’t think they’re important to you, why would we ever expect them to do business with you? You could start an email with “Dear Mark” or “Dear Carla” all you want, that doesn’t tell them they’re important to you, or that you can “see” them.     Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.