The pyramid restricts our retail and coaching businesses too.     “Lessons”, by the way, are also a product. Just as Barry Brand, Larry League, and Ambitious Andy, love to learn about a “carbon composite crown”, they’re going to check out your lesson prices or special offers of ‘6 FOR 5’. Most of the pyramid won’t. Even moving your conversation and online content to “lowering your handicap” has limited appeal to the large number of golfers at the bottom of the pyramid. You must talk to these golfers about the things that matter to them.   If you can do that, then you’ll get emails from customers like the one a Professional, using our content, received on Monday.       To do that, you should spend some time thinking about how to get into the “head and heart of different characters”. Have some fun with your team and make up some of the names like we do, and describe the characters, and, most importantly, what are their hopes, challenges, frustrations, and opportunities they look for. Unless you’re an elite golfer specialist, you need to create more content that “talks” to the hopes, challenges, frustrations, and opportunities of Monthly Mark, Nervous Nigel, Timid Trish, Cheerful Carla, Social Simon, and Persistent Paisley.       Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.