“'Active Merchandising’ is going to be the future of real-world retail.”     32 Clubs 1 Fun event $ 18,000 of sales on the day 141 bookings for future sales made Another active merchandising success. There’s a similar event that generates even bigger numbers.       COVID didn’t change the world It had already changed And you stand to benefit   We would argue that COVID accelerated us into a world that already existed. Social and digital contact used to strengthen relationships. Online retail. End of the high street or malls as we know them. Yesterday, I highlighted how Lululemon’s 2nd quarter results showed sales increases despite stores being closed for the better part of the period. People were quite happy shopping online for clothing. Some may go back to the old way some of the time. But most will have found a far better experience online with more choice, more information, and much less time wasted. The mass-market large footprint retailers are in trouble because online kicks their butts in their traditional areas of leadership of choice, price, and convenience.   Physical traders are going to have to offer something more. They are going to have to offer an experience connected to the value the consumer is after. Think about that for a moment and consider, when it comes to equipment, how much of an advantage you have vs. the off-course superstore. How much experience and enjoyment can you deliver?     Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.