“Active Merchandising’ is going to be the future of real-world retail.”
 
 
It’s the same with content and conversation

An engagement like ‘Launch DNA’ where you record and discuss the launch data of every golfer passing through a par 4, will lead to more sales of drivers than a demo day.

The demo day is a conversation about a PRODUCT and the opportunity to BUY the latest technology. The ‘Launch DNA’ active merchandising event starts a conversation ABOUT the golfer and the IMPROVED EXPERIENCE they could have.

Your online content is no different.

Start the conversation by talking about the golfer and the improved experience they might have in emotional terms, not the product or
technology, design improvement, or fact sheet. 
 
 

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