“Active Merchandising’ is going to be the future of real-world retail.”     “Where would you like to be off the tee: 15 yards further or in the fairway more often?” Allows you to start a conversation with the golfer about their golf game. In content, it’s a headline that tells the golfer that the conversation is about their game.   “The new Callaway B21 Driver is a slice-buster” Tells you that the conversation is going to be about a product.   Active Merchandising around the improvement opportunity allows you to keep the conversation about the golfer and their opportunity.     If you work in or operate an on-course retail business, you will have your own challenges and constraints. But, you know that your unique advantage over any off-course or online retailer is your relationship as the expert-guide to YOUR golfers. Active-Merchandising (engagement events) are very difficult for the off-course retailer to copy and impossible for the online retailer. Whatever your challenges and constraints, you should have a schedule of regular active merchandising events. You should find your way through the resource and time challenges. You should resolve the promotional challenges.  Not just because you’ll see a significant uptick in equipment sales, but because you’ll strengthen more of the relationships. You’ll impact more of your golfers. You will see a halo effect on the sales of other retail categories. And because we’re betting you’ll have a positive impact on the morale of your golf community.      Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.