If you want something to improve, then something needs to change.     If we’re going to do a better job of retaining golfers who’ve returned to the game in these amazingly complex times, we have a question to ask: Has something changed about them in a permanent way because of the experiences of lockdowns, isolation, work-from-home, and therefore there is nothing fundamental that we must change? Or if we think nothing changed about them sustainably then: What must we change that will change the appeal of the game to them, allowing us to retain them this time around? If your answer to the first question is “yes”, then enjoy the ride into a glorious future of more rounds forever. If it is “no”, then we probably need to get to work on answering the second question. As you think about “what must we change?”, think broadly. Don’t limit your thinking to “service”. Why not, right now, list three or four aspects you could change? You don’t have to list how you would change something, just look at the dimensions you could change – like “the golf course” (I’m not saying you should).     Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.