If you want something to improve, then something needs to change.
 
 

The impact for you could be bigger than you think

If you’re initiating innovations to improve the playing experience that will help us do a better job of retaining golfers who’ve returned to the game as we come out of COVID restrictions, then you’ll please the bottom half of the pyramid.    

After all, what’s the difference?

The difference between a golfer playing only occasionally and one who’s dropped out of the game is very little. One could argue that the occasional golfer is often just waiting for their excuse to stop playing.
 
The benefits of retaining not just the returning golfer, but also the lower half of the pyramid, are enormous to everyone in our industry.

David Ogrin, an accomplished ex-tour player, and PGA coach, recently posted a profound message:

“Create a play environment they enjoy.”

The reason Professionals like David, and also Dee Forsberg, are heroes of mine, is that they embrace the challenge of that very simple strategy. It might set them against the establishment at the top of the pyramid, and they probably won’t get enough recognition from those who lead our industry, but they will create a very loyal following of golfers.

“Create a play environment they enjoy.”

Yes, David. It is that simple. And just how many of your members or the golfers who visit your facility will benefit, if we can get better at that?
 
 

Subscribe
 
 
 
Legally Privileged Disclaimer
Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please
unsubscribe here.