If you want something to improve, then something needs to change.

In our experience of asking golfers why they stopped playing golf, they can quickly give an answer. You might recognize some of these:

• Work pressure or work travel.
• Family commitments.
• Not enough time.
• Other priorities.
• Can’t justify the cost.
• Not enjoying the game.
• Frustration.
• Takes too long.
• Injury.
• Playing partner not available (maybe moved or stopped playing).

What other reasons do you discover when you ask ex-golfers why they gave up the game? You can also do this sort of research amongst your family’s group of friends.

When we look at the answers from this sort of question
(why did you stop?), we see that people will express their answer in the form of a ‘cost’ being too high; where the ‘cost’ can be price, time, loss of family interaction, frustration with the game.

That’s why there must be a second question relating to “value”.

“If you took up the game again, what would make it a special and fulfilling experience for you?”

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