If you want something to improve, then something needs to change.
 
 
I’d like to thank David Lorentz from the National Golf Foundation in the United States for advice he sent out on how to fight back against the negative perceptions of golf.

He described a successful marketing campaign piloted in Denver with new messaging for consumers (especially ex-golfers), and picked out what was different:


“The message wasn’t about sprawling fairways, challenging greens or timeless traditions – it was about them.”   

Great research, David.

Whatever content and messaging you’re creating, it’s always best if it's about
“them”.

That’s why it’s a great idea to ask two questions of every golfer who has previously been absent or given up the game and is now playing again:

“Why did you stop playing the game?”

 “What will make golf a special and more fulfilling experience for you this time around?”  


Just asking those questions is making it about
“them”.
 
 

Subscribe
 
 
 
Legally Privileged Disclaimer
Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please
unsubscribe here.