If you’ve bought a Christmas decoration recently, you’ll know that the cost to make something has little to do with the price they charge.     You’ve got a golfer in front of you. You’ve finished an assessment. He or she is shooting low 90’s. Their ambition is to break 85. You’ve figured that you could get them there with 10 lessons over 12 weeks. How do you price that? • Are you going to book them in for their next lesson at a price, start the journey, and hope they stay committed? If they do, then you’ve got 10 times your standard fee. Possibly. • Are you going to tell them you think it's 10 lessons over 12 weeks, and offer a discount for an up-front payment and commitment? You’ll have banked the money and they’ll have to stay committed. • Are you going to give a break 85 price? Does this have to have a relationship to your price per lesson?     Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.