If you’ve bought a Christmas decoration recently, you’ll know that the cost to make something has little to do with the price they charge.     When you buy a Christmas decoration for your home or tree, there is very little relationship between what it costs to make and the price you pay. The price you pay is much closer to the value you perceive in both what it means to you, and the price of other decorations around.  Apply that thought process to how you would price a ‘Break 85 program’, putting yourself in the shoes of your target golfer.     Think of two golfers, both under 50; one male, one female, who’re shooting low 90s now. What would breaking 85 be worth to them?     Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.