If you’ve bought a Christmas decoration recently, you’ll know that the cost to make something has little to do with the price they charge.     When it comes to designing, pricing and promoting coaching programs, this advice from Warren Buffett should be on your wall:       The lesson isn’t the value. The consumer doesn’t want the lesson. The value will always be something else. It’s the value that attracts people.     Knowing the golfers you, or your team, work with; what VALUE would attract them? Try and list three or four ‘Break 85' examples which might attract people to contact you or your team for improvement.     Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.