If you’ve bought a Christmas decoration recently, you’ll know that the cost to make something has little to do with the price they charge.     I asked you to watch the Simon Sinek Ted Talk     and decide where “Break 85” went in the golden circle.     Can I give you some insight from another industry? We role play with personal trainers from the fitness industry. In one role play, when conducting an initial assessment with a student, we challenge them to discover “WHY” the student wants to purchase “personal training sessions”. In the role play, acting as the student, we will respond “I want to lose weight”. Where would you put that response on the golden circle? What would you say next if you were the personal trainer in this role play?     Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.