If you’ve bought a Christmas decoration recently, you’ll know that the cost to make something has little to do with the price they charge.

Have you tried promoting a “Break 85” program via an email and social posts?

If you’re a coach selling lessons in a very traditional way – an hourly rate for a one-on-one lesson – just give “Break 85” a go (or something similar that you might be more comfortable with).

How many golfers would you want in the program ideally? How many one-on-one sessions would you like to budget for each golfer? How many 9-hole accompanied play sessions would you budget to complete with the group? How many “supervised practice sessions” would you plan to have?

How many hours would that be? If that was one-on-one lessons, what would that be worth in one-in-one lesson fees?

Now it's time to price the proposition.

Before you think about what it's cost to “provide” the product, what would “Break 85” be worth to your target golfer?

Have you ever asked a golfer what they’d pay for a result?

Fancy having a go?
If you’d like to have a go at promoting and running a coaching program like this one, we’re here to help. In fact, it's our passion, we’d love to help.

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