If you’ve bought a Christmas decoration recently, you’ll know that the cost to make something has little to do with the price they charge.     Last week, I talked about scheduling time each month to remind yourself of great educational thoughts from videos you watch and re-watch.  The first video I had on my list was the Simon Sinek video on the “golden circle” (communicate from the ‘why’ first). The second video I strongly recommend you watch and rewatch is: Robert Cialdini - Science of Persuasion.     This is 12 minutes of your time that is well spent.       When you’ve watched it, write out the 6 principles and then consider: “If you were trying to get golfers to sign-up for a ‘Break 85’ program, how could you use each individual principle to not only secure the number you wanted in the program, but to secure a price for the program that was premium.”     Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.