If you’ve bought a Christmas decoration recently, you’ll know that the cost to make something has little to do with the price they charge.

Would you believe we’re still on a mission to convince you to run a ‘Break 85’ program or something like it.

What might be less believable (given the fact that we provide digital marketing services) is the fact that we’re also trying to convince you that the most effective way to gain golfers prepared to pay a premium price for this program, is to book golfers you think might be good candidates into 9-holes of accompanied golf (for free) and to use the two hours to convert them into your program.

If you watched the video explaining the

then you’ll understand how two hours of accompanied play gives you the opportunity to unlock reciprocity (you’re giving your time); authority (your expertise will be clearly visible); scarcity (a personal offer for limited places); consistency (they’re already committing two hours to you); and consensus (three golfers all with a similar aspiration to break 85).

As important a principle as any other though is ‘liking’.

People are much more likely to ‘like’ someone who shows a genuine interest in them. Someone who seeks to understand them. Someone seeking to offer guidance and assistance to help them achieve what is important to them.

And there’s a bonus. Seeking to understand the golfer not only means they are more likely to ‘like’ you, it also means you’re likely to be able to learn what the emotional connection the golfer has to possessing a playing performance which means they can break 85.

Now you can communicate your proposition with all the powers of
persuasion revealed through the 6 principles AND the leadership of the Simon Sinek golden circle.

For those of you reading this in the United States and our American family outside of the United States, happy Thanksgiving wishes to you and your family.

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