We’ve talked a lot about how we keep the wave of golf participation generated by the experiences in 2020, but what about creating the next wave ourselves?     We spend a lot of time researching consumer behavior by tracking data, especially consumer response data. So, here’s what we can see from real data: Teenage girls much prefer to learn in a social environment out on the golf course. Older women also prefer to learn in a social environment out on the golf course. What they have is a higher level of trepidation about “causing problems”. They want to be sure that they’re not going to “upset” anyone. Anna Liotta (read ‘Unlocking Generational Codes’ this holiday if you haven’t already done so) would be able to add color to those results. But clearly, many ladies thinking about golf lack confidence in the environment we create.         The story from Neil Lockie yesterday talks to the viral impact a fun learning environment can create with teenage girls. The leadership from Dee Forsberg, Andree Martin, Meredith Lobek, Stacey Koppens, and many others, all highlights the fact that the same viral connections and attraction can be created for the older generation if, along with the fun learning environment, you can create a safe and caring environment on course. Steve McCreight at The Golf Trails of The Woodlands, near Houston, has created ambassadors amongst his ladies’ section. These are ladies who will bring new lady learners to fun events and make them feel safe, secure, and confident in the environment. That will give Steve’s coaches the best chance of converting the new ladies into learners. Remember, you’re trying to design pathways that give you the best chance of moving ladies along from ‘interested’ to ‘learning’ to ‘recreational & connected’.       Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.