We’ve talked a lot about how we keep the wave of golf participation generated by the experiences in 2020, but what about creating the next wave ourselves.     If we want to grow the number of women in the game significantly, then we need a marketing campaign that exploits the pre-existing social connections golfers have to non-golfing women.       Make the biggest driver the shared social connection that golf offers, followed by a much greater focus on health and well-being. Let’s try and combine those.      Ask your membership to promote golf’s power of connection, health, happiness, and well-being, to their wives, girlfriends, mothers, daughters, aunties, and even grand-mothers. If your membership has 300 male members, then I’m betting they’re directly connected to at least 1,000 non-golfing women who would benefit from golf. Your women will be connected to another 1,000. In fact, how big could that viral load be if you add friends and colleagues?   If we can help,       Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.