

There is very little chance that functions are coming back in a big way this year. Restaurants and bars will be under financial pressure. But the demand for golf is just going to get greater. Are we re-thinking our model?

I managed to get some golf in over the holiday. I took three other very irregular golfers to play. I chose the golf course on the estate they live on! They’d never played there. They weren’t sure they’d be welcome. No-one had ever spoken to them.

When we got there, the manager told us they were offering a big discount. We played for 35% less than the normal rate. Not because three of the party lived on the estate, he recognized no one and didn’t ask where we’d come from.

I asked him why he was discounting rounds so heavily. “We’re trying to get more people out on the course during the week,” he replied. I hadn’t seen the discount being offered.

During and after the round, we saw no one from the club. The three residents feel no more welcome, but they know they can have fun on a golf course.

Am I missing something?

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