There is very little chance that functions are coming back in a big way this year. Restaurants and bars will be under financial pressure. But the demand for golf is just going to get greater. Are we re-thinking our model?  
 
 
 
Feedback to last week’s story about three golfers discovering what fun the game of golf can be, indicated that many Professionals have
challenges with their facility’s understanding of the value they deliver
TO THE FACILITY. There seems to be some frustration that the symbiotic relationship between Professional and club isn’t obvious.

 
 
 

 
How do you ensure that the interests of everyone is aligned? How do you monitor and track the value that each party gains?
 
 
 

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