There is very little chance that functions are coming back in a big way this year. Restaurants and bars will be under financial pressure. But the demand for golf is just going to get greater. Are we re-thinking our model?

What a joy yesterday was. I reviewed the detailed impact a large number of Professionals had at their clubs in the last quarter of 2020.

These are Professionals who have set themselves up to target goals for the club and to report back on results at the end of each month.

To see how many members each Professional had “in care” for the
management; how many of those they had engaged with through assessment, accompanied play, review, or coaching over that period.

It was amazing to see how many Professionals managing 100+ golfers in care had NOT had a single membership resignation over that period. What a result for their club.

In many cases, I was also able to see the spend comparison of their care group vs. the same quarter in 2019.

And there were some really superb new member numbers. That is new members the Professional has added.

And while they’ve been doing that, at almost every club, they had doubled coaching income vs. the same quarter in 2019.

Deciding what the reporting for your facility is going to include is best started by finding out what is most important to them in 2021 and how you might help. Then measure it, and report on it.

Legally Privileged Disclaimer
Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.