There is very little chance that functions are coming back in a big way this year. Restaurants and bars will be under financial pressure. But the demand for golf is just going to get greater. Are we re-thinking our model?       Huge opportunity, but first another question: The more our industry realizes the huge financial gains to be made by proactively managing ‘customer journeys’, vs managing transactions and commodities, the more there will be opportunity for PGA Professionals and golf coaches. More importantly the better off everyone will be – including the golfer and member. So, I have two questions to add to yesterday’s query about lost tourism income. I had asked: “what should the PGA Professional do, if the club are not talking about the revenue pressure of lost tourism income?”.     If they did speak to you or you proactively asked if you could help, how would you suggest that you could help? Do you have an answer?       If you’re not sure what that answer would be, what would you do about that? Who would you speak to? What can you do to prepare yourself?       Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.