There is very little chance that functions are coming back in a big way this year. Restaurants and bars will be under financial pressure. But the demand for golf is just going to get greater. Are we re-thinking our model?
If you’re a PGA Professional at a club with members, then your impact can be huge if you can contribute to improving retention.

If you work with 120 occasional golfers; those most at risk of leaving the club; engaging with them to create more social connections, booking them into activities they’ll enjoy, and managing their journey at the club, then the financial impact you could make becomes much bigger than anyone can imagine.

I have talked about saving 5 golfers. But you could easily blow that number out of the water.

A club of 600 members expects to lose 50 - 70 members a year. If you ‘care’ for 120 of the occasional members from that 600, then at least 45 of those would be likely to resign if they remained ‘uncared’ for. How many could you save?  

If 5 would be worth a cool million of lifetime value, how valuable could you be?

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