There is very little chance that functions are coming back in a big way this year. Restaurants and bars will be under financial pressure. But the demand for golf is just going to get greater. Are we re-thinking our model?       If you’re a PGA Professional at a club with members, then your impact can be huge if you can contribute to improving retention. If you work with 120 occasional golfers; those most at risk of leaving the club; engaging with them to create more social connections, booking them into activities they’ll enjoy, and managing their journey at the club, then the financial impact you could make becomes much bigger than anyone can imagine. I have talked about saving 5 golfers. But you could easily blow that number out of the water. A club of 600 members expects to lose 50 - 70 members a year. If you ‘care’ for 120 of the occasional members from that 600, then at least 45 of those would be likely to resign if they remained ‘uncared’ for. How many could you save?   If 5 would be worth a cool million of lifetime value, how valuable could you be?       Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.