You have to speak many languages. The business language of numbers. The golf language of values and heritage and the future. But you must also be fluent in the language the consumer speaks.       Over the last couple of weeks, we uncovered the language of key business numbers for the owners and managers in the industry. In that, we revealed that your value as a PGA Professional can be demonstrated in truly staggering numbers. But now it's time to face the direction of the consumer in our industry. The member, the golfer, or the prospective golfer and member.     What language do you use when you talk to the consumer? Look at your website, your emails, your videos, your posts. Read and listen to the language. Are you talking your language as the PGA Professional? Are you talking in the language of the game: the swing, the equipment, the superstars, the course, the facility, the rules, the administrators? Is it a language of love for the game or a language of love for the consumer?       Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.