You have to speak many languages. The business language of numbers. The golf language of values and heritage and the future. But you must also be fluent in the language the consumer speaks.       We’ve shown that a PGA Professional can be worth several million dollars or pounds or rands to their golf club; We did that by highlighting the value of a golfer over their lifetime to a club (never mind the game); If you follow that logic, then it stands to reason that we need to talk to that golfer or member or prospect (the consumer) with some real care. This is more than about service. Every word we say is potentially extremely valuable for everyone involved in the golf industry.     There are more and more words being spoken, written, and published. But what language is being used? How valuable are they? Are they in the language of love for the game or a language of love for the consumer?       Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.