You have to speak many languages. The business language of numbers. The golf language of values and heritage and the future. But you must also be fluent in the language the consumer speaks.
If you had to create some marketing content that would inspire golfers to play golf more often, which three personalities from the list below would your words most need to resonate with? Whose language must
we speak?




Your marketing content needs to inspire its target audience. That means it must be in a language that reflects their context and value

Molehills and the rules surrounding them may be an interesting subject to some of the above. Handicap regulations may be critical for the running of a golf club and competitions. But Crissy, Harry, and Larry are much less interested in those subjects.

The mountain we’re trying to move is the 80% of golfers who are not very interested in competition and 99% of the learners who haven’t even considered it. The majority of content has to be in their language.

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