You have to speak many languages. The business language of numbers. The golf language of values and heritage and the future. But you must also be fluent in the language the consumer speaks.       If you had to create some marketing content that would inspire golfers to play golf more often, which three personalities from the list below would your words most need to resonate with? Whose language must we speak?       Your marketing content needs to inspire its target audience. That means it must be in a language that reflects their context and value requirements. Molehills and the rules surrounding them may be an interesting subject to some of the above. Handicap regulations may be critical for the running of a golf club and competitions. But Crissy, Harry, and Larry are much less interested in those subjects. The mountain we’re trying to move is the 80% of golfers who are not very interested in competition and 99% of the learners who haven’t even considered it. The majority of content has to be in their language.       Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.