You have to speak many languages. The business language of numbers. The golf language of values and heritage and the future. But you must also be fluent in the language the consumer speaks.       If you don’t believe that the language Apple talks to its consumers is significant, then stop reading now. If you think it is (and 350 million iPads sold says it is), then let’s do some self-examination. I have seen many videos and short posts recently describing the two new Titleist golf balls.     How many have you seen? How many times have you heard “best ball we’ve ever made”? How many times have you heard trajectory and spin talked about? How much is the composition of the cover part of the conversation? Here’s what I think: Most consumers want to know whether you recommend it; and WHY IN RELATION TO THEIR EXPERIENCE. Most consumers want to know will they notice a difference; and HOW WILL THEY EXPERIENCE IT. And why don’t you ever pick out a list of names of your golfers who ought to play the Pro V1 and those that should play the Pro V1x? That would show that more important than knowing your golf balls; you know your consumers, and you can talk their language.     Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.