You have to talk many languages. The business language of numbers. The golf language of values and heritage and the future. But you also must be fluent in the language the consumer speaks.       Don’t think that hero posts are just for coaches. Every time someone invests in new equipment, they’re almost certainly trying to take a journey.     And the fact that you support that journey, and are committed to that journey, re-enforces why the golfer needs to buy their equipment from you.      This is absolutely a CRITICAL MARKETING ADVANTAGE of the on-course retailer. The sale of equipment is NOT a retail transaction. It is part of a journey to better for YOUR GOLFER.     Does your marketing make that clear? Do you talk about that in your marketing content? Do you post stories where customers have reached a new summit or accomplished something significant on their journey with new equipment?     Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.