You have to talk many languages. The business language of numbers. The golf language of values and heritage and the future. But you also must be fluent in the language the consumer speaks.
Of course – if you’ve won an award or awards for your coaching – you should publish that to your database and followers, have them displayed on your counter, and include it on your website. And so should lesson and program pricing be displayed.

But most of your marketing communication should be about the awards your customers have won and the journeys they’ve successfully

And on a regular basis you should be talking about WHY golfers should be taking a journey to another summit.

In fact, once a week you should be talking about a ‘summit’ to your golfers.

It’s no different to the TravelChannel – you’re trying to inspire them to take a journey they’ll enjoy.  

Here’s a technique we use:
We make a list of summits that golfers, especially the 98% who don’t usually invest in improvement, ought to consider conquering.

For instance, becoming a ‘Master of the Short-Game’.

Then we detail what might be the measures of that summit.

And finally and most importantly, we detail how it might make the golfer feel if they can conquer that summit. What might that mean to them? That’s the value of the accomplishment.  

Try it yourself with your team, pick one and consider marketing it as a group program.

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