You have to speak many languages. The business language of numbers. The golf language of values and heritage and the future. But you also must be fluent in the language the consumer speaks.       Congratulations to Ivano Ficalbi, CEO of the PGA of Southern Africa. He is going to make sure the PGA’s feeds drown the followers in stories of golfers on great journeys with PGA Professionals (his members). I cannot stress how important that is in the face of the inevitable search function that so many people are promoting. If you don’t want ‘find-a-pro’ function to do what Uber did to Taxis then, you need to be posting stories at least once a week that promote the value you offer to golfers taking a journey with you.       How many customer success stories have you posted in the last 30 days? How many different customers have you turned into heroes? How many completed journeys have you turned into stories?       Subscribe       Legally Privileged Disclaimer Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please unsubscribe here.